STELLA ARTOIS
LETS DO DINNER
Let’s Do Dinner was centered around Stella’s aspiration to “pour life back into dinner”: rectifying the zeitgeist of eating quickly and eating alone. Originally, Stella Launched the campaign as a “Let’s Do Dinner” Contest, where fans could enter a sweepstakes to be part of the eventual dinner.
The theme of the evening lives in the seeding kit invite: inspiring recipients to take time for a casual dinner with friends. The invitation box provided the tools for invitees to get friends together and host the perfect, low touch dinner party, with all the right vibes, while driving intrigue and excitement.
